Cox & Kings survey puts postcards on the endangered list

Cox & Kings survey puts postcards on the endangered list

The traditional post card is fast disappearing from the holiday habits of luxury travellers.

Tailor-made specialist Cox & Kings asked 1000 upmarket travellers how they keep in touch with friends and family and only 15% opt to send a post card.

More than a third prefer to send text and photo messages with women using their phones more than men but men being more active on Facebook and emails.

Among 16 to 24 year olds the number of post cards sent is tiny with Facebook the preferred method of communication.

The post card is most popular among the over 55s with more than a quarter still sending them.

Cox & Kings marketing director Philip Hamilton-Grierson said: “With the emergence of smart phones it seems people are opting to send instant updates and share photos from holiday rather than send traditional postcards."

 

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