Luxury revamp from Superbreak

Luxury revamp from Superbreak

Superbreak has launched its 2011/12 luxury hotel programme under a new name – Luxury Breaks.

Previously known as The Luxury Hotel Collection, the operator has increased its focus on packaged luxury breaks such as spa and golf in the new brochure and the name has been changed to reflect this.

The entire brochure has been redesigned and 44 new hotels have been added, bringing the total now featured to 194 across 120 locations.
Graham Balmforth, national sales manager at Superbreak said: “We wanted to ensure it’s as easy as possible for agents to earn more from every booking.

“Alongside hotels, agents can earn even more from selling spa or golf packages or perhaps Orient Express trips or first class rail inclusive breaks.

“The redesign makes it clearer for agents to see quickly what packages are available in each region as a dedicated page has been added to each region, with golf and spa breaks listed.”

New hotels include the Rocpool Reserve in Inverness. Raithwaite Hall in Whitby, fwhich opens in October and the Missoni Edinburgh hotel, Edinburgh.

The operator has more than doubled number of spa packages featured with 32 now available and added six golf packages.


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