An updated animal welfare policy is being introduced by the not-for-profit arm of The Travel Corporation to mark World Environment Day.
The Treadright Foundation measures provide greater detail for assisting teams to vet and assess sanctuaries, private reserves and animal experiences around the world.
The foundation guides TTC brands Insight Vacations, Luxury Gold, Trafalgar, Costsaver and Contiki when selecting wildlife experiences for their itineraries.
Included in the policy is guidance on distinguishing between domestic and wild animals; unacceptable practices including riding wild animals; and ethically viewing animals in the wild and in enclosures, including zoos, aquariums, sanctuaries and rehabilitation centres.
Global chief executive Brett Tollman said: “Seeing wildlife in its natural habitat is a thrilling and life-changing experience that travellers seek out.
“Our goal is to continue to provide these unforgettable experiences for our guests, while ensuring we advocate for wild animals and their homes, so we can protect them for generations to come.”