Oceania Cruises is encouraging agents and their clients to ‘Remember the Future’ in a new print and digital brand campaign.
The line is advertising in consumer and trade magazines, as well as digitally and across social media platforms to urge travellers to think about their future travel plans.
Oceania said the new campaign was “emotive, evocative and tinged with romance”.
Agents and guests are being encouraged to use the hashtag #RememberTheFuture to discuss upcoming trips and travel hopes for the future.
The brand’s social campaign will focus on guest experiences, destination recommendations and tips, stories of good service experiences and rich content from Oceania’s culinary and entertainment partners, including executive culinary director Jacques Pépin.
Bob Binder, president and chief executive of Oceania Cruises, said: “We wanted to create something fresh and uplifting while remaining sensitive to the current moods of our guests and the travelling public.
“Our loyal guests are eagerly booking for 2021 and 2022, and the ‘it’s all ahead of you’ messaging poignantly underscores the hopefulness and anticipation of future travel and the bright days ahead of us all.’
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