Airline AirAsia has launched a fundraising drive to help vulnerable communities impacted by COVID-19.

The digital donation drive is being run by the Malaysian carrier’s AirAsia Foundation, the philanthropic arm of the group, and as part of its #InThisTogether campaign.

All donations will be passed on to social enterprises and charities that provide food and medical aid to people without permanent shelter and refugees.

AirAsia Foundation is also monitoring the situation of its social enterprise grantees and its vulnerable community members, many of whom lost daily subsistence wages as a result of movement restrictions imposed across the region.

AirAsia Foundation executive director Yap Mun Ching said: “The pandemic has disproportionately affected those who were already socio-economically disadvantaged. Among our grantees, several have reported appeals from community members for food aid.

“In these extraordinary times, we call for collective action and hope that as many people as possible will give their support.”

Since 2013 AirAsia Foundation has raised over MYR14 million to support post-disaster relief and rehabilitation programmes following Typhoon Haiyan, Malaysian floods, Nepal earthquake and Palu tsunami. #

The Foundation has also coordinated the delivery of thousands of tonnes of aid on AirAsia flights to disaster-hit locations across the region.

Under the current #InThisTogether campaign, AirAsia is redirecting its commercial and transportation channels to provide a lifeline for small businesses.

Other than AirAsia’s Foundation’s fund-raising drive, the group is providing e-commerce and delivery solutions via its e-commerce platform OURSHOP and Teleport delivery service to bricks-and-mortar businesses as well as fitness and educational instructors who have had to shutter to control the spread of Covid-19.

Donors can make their contributions on AirAsia Foundation’s dedicated fund-raising page.