Silversea UK & Ireland marketing director Erin Johnson is to leave the luxury cruise line after three years to become marketing director for the tailor-made holidays division of Travelopia.

Her role will cover the Hayes & Jarvis, Sovereign, Citalia and Austravel brands.

Johnson will report to commercial and brand director Helen Adamson and will start her new role on March 2.

Johnson said: “I have really enjoyed my time with Silversea. Joining Travelopia in the exciting sector of tailor-made travel and at such a pivotal time for the business will be a new challenge for me and I look forward to driving the experiential brands of Hayes & Jarvis, Citalia, Sovereign and Austravel forward.”

Adamson said: “We’re delighted Erin is joining Travelopia’s tailor-made team. Erin is well-respected and well-known and has a proven track record in delivering successful marketing strategies that engage both the trade and consumer markets.”

She added: “As we strive forward in delivering experiential tailor-made experiences, Erin’s strong trade credentials will help drive the key brands of Hayes & Jarvis, Citalia, Sovereign and Austravel forward by creating impactful marketing campaigns that deliver engagement and results.”

Silversea UK & Ireland managing director Peter Shanks said: “We would like to thank Erin for her terrific contribution to Silversea over the last three years and we wish her well with her new role. We are actively recruiting for a new UK & Ireland marketing director.”

Travelopia is owned by private equity firm KKR, following its disposal by Tui, when it was known as the Specialist Holidays Group. It is run by chief executive Andy Duncan, who joined from Camelot and formerly worked for Channel 4.