Icelolly.com has unveiled a new multi-channel marketing initiative which will launch from Boxing Day.

TV adverts will highlight the ease of comparing holiday experiences and deals by using the website following a brand building effort last year.

The new 30-second ads will have three iterations targeting specific customer groups.

The majority will air on the ITV Network through the peaks period in a continuation of icelolly’s partnership with the broadcaster, which began at the beginning of the year.

The commercial will appear during TV shows such as You’ve Been Framed Kids and Celebrity Dinner Date; films including Nanny McPhee and the Big Bang and Minions; and soaps including Emmerdale and Coronation Street.

Adverts will also feature on Channel 4 and Sky Channels as part of the company’s efforts to extend reach and further raise the brand’s profile.

Travelopia brands Hayes & Jarvis and Citalia, Kuoni and Leger are among a number of brands which have announced their turn of year marketing campaigns.

Head of marketing communications Darren Kunar said: “In a glut of travel ads on TV inspiring people to start researching their next holiday, we have chosen to showcase a very functional and purpose-driven campaign.

“’We’ll find the deal to get you there’ has been conceived to drive differentiation by showcasing the range of holiday experiences available and how the search and book process is made easy.”

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