A former boss of the Co-op Group has been named as new chief executive of Saga.

Euan Sutherland joins the obver-50s travel and insurance services company on January 6.

He succeeds Lance Batchelor, who is is retiring after six years and leaves the business on January 31.

Sutherland was most recently chief executive of fashion brand Superdry for five years, having previously led the Co-op Group through a major transformation.

He has also worked for Kingfisher, Mars and Coca-Cola and is a non-executive director of Britvic.

Saga chairman Patrick O’Sullivan said: “I am very pleased that Euan is joining Saga at this important time in the development of the business.

“He has substantial experience across several consumer-facing businesses that will be invaluable as we continue the Saga transformation, with our customers at the heart of our strategy. 

“Alongside the recent appointments of Cheryl Agius as CEO of Insurance and Gilles Normand as COO, the board has every confidence in the team now in place to lead and accelerate Saga’s turnaround strategy.”

Sutherland added: “I am hugely excited to join Saga. This is a unique British brand that has a strong heritage, great people and significant potential.

“I look forward to working with the board and the whole of the Saga team to further unlock this potential and deliver for our customers and shareholders.”