A new package holiday arm has been established by Air Malta to help boost tourism to the Mediterranean island nation.
Air Malta Holidays will offer flights, hotels and transfers via an online portal.
The carrier claims the site will offer packages cheaper than buying flights and accommodation separately.
Chief commercial officer Paul Sies said: “This is our first step at entering the package holiday market after an absence of several years.
“The site is currently offering flights on all Air Malta routes from the UK, Italy, Germany and France. More markets will be added soon.
“We will also be launching the Air Malta Events and Air Malta Conferences portals.
“These new online systems will be targeting event and conference organisers in Malta that wish to attract foreign tourists to their events and conferences.
“This will continue facilitating travel to the Maltese Islands at value for money.”
Air Malta chief executive Clifford Chetcuti said: “Over the last few years, technological innovation has created opportunities for us to offer package holidays.
“Customer experience is enhanced, allowing our passengers to ‘build’ their own travel package.”
The airline’s chairman Charles Mangion added: “As the airline of the Maltese islands we are determined to facilitate inbound travel.
“Every year we fly over two million customers, the majority being tourist visitors. It was a natural step for us to start offering package holidays.”
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