Travel Counsellors is to create ‘margin guides’ to help homeworkers assess how much value they have added to bookings.

Head of purchasing Louella Fisher said that many Travel Counsellors undervalued their work and should be charging more commission for their services.

She said: “This year [with the collapse of Thomas Cook] has shown us that off the shelf holidays are not the future. The world is changing and we have to do something about it.”

Fisher said Travel Counsellors’ Phenix booking system has the tools to create the right holidays for any clients, but urged Travel Counsellors to appreciate the value they add by using it to cerate “unique product”.

“It’s all about valuing yourself and knowing your worth,” she said. “You spend day in day out creating tailored holidays with lots of components. The important thing is that you know that you are pricing that correctly. People want to pay for your services.”

“You are the best in the business. Make sure you value yourselves.”

Margin guides, which Fisher said would be out before Christmas, and focus on key destinations and suppliers.

Other developments on the company’s Phenix system include a sustainability icon, which will highlight hotels that are more eco-friendly.

A similar icon for animal welfare is also being worked on, Fisher announced.

More: Travel Counsellors makes trio of technology announcements

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