London is the location for Vietnam’s first international tourism office, as the country aims to substantially increase visitor numbers from the UK.

Opened on Tuesday (November 5), the London office will boost links between Vietnam’s Tourism Advisory Board (TAB) and the travel trade and media in the UK and Ireland.

More than 290,000 Brits visit Vietnam each year but the country hopes to attract 500,000 annually by 2023.

The tourist board recently launched a VietnamNOW campaign, celebrating the country’s heritage, cuisine, scenery and people.

Tran Trong Kien, TAB chairman, said: “Opening our first international office, which will be based in the UK, is a significant milestone for Vietnam.

“The UK will be one of our biggest and most important markets.

“Travellers from the UK love our authentic local food, immerse in our dynamic and vibrant cities, enjoy our great beaches and explore our beautiful landscapes as well as our unique culture.”

The office is a partnership between the Vietnam National Administration of Tourism (VNAT) and the Tourism Advisory Board (TAB), a private consortium of tourism stakeholders.

The PC Agency has been appointed to manage media and trade relations for the UK and Ireland market.