A-Rosa River Cruises has launched a new website designed to support agents and tour operators in the UK market.

The “information resource” features sections on Rivers; Cities; Experiences; and Why A-Rosa?

All key cities and towns A-Rosa ships call at are detailed on the site, arosa-cruises.co.uk, which also details every river it sails on.

The Experiences section lists all optional excursions and gives ideas for trips independent from the cruise line in each destination.

Under the Why A-Rosa? tab, each USP is listed, including premium all-inclusive, family friendly, spa/wellness.

Details of every A-Rosa departure until the end of 2021 are also featured on the site, however none are bookable because the German river line sells completely through the trade.

Lucia Rowe, A-Rosa’s UK & Ireland managing director, said: “Agents have been asking for a dedicated website aimed at the UK market for some time now.

“The site is crisp, clean and focuses exclusively on our international products on sale in the UK, something we haven’t been able to offer before.

“It allows us to offer agents and our tour operator partners an easy to use search facility so they can quickly find a cruise itinerary, destination details or explanations of our USPs.

“Our product is designed to be different from the rest and we hope that going forward both agents and our trade partners will use it as an information source when researching our products.”