Globe Travel Awards consumer media partner Hearst UK is to give away a £250,000 advertising campaign to celebrate the second year of its partnership with the UK’s most-prestigious travel awards.
Hearst UK is the publisher of a host of leading brands including Good Housekeeping, Harper’s Bazaar, Esquire, Red, Cosmopolitan and Elle. It will unveil the winner of the prize at the 2020 Globes ceremony on January 16.
Entry is open to any travel brand, with the winner selected by a panel of expert judges before working with Hearst’s partnership team to plan a multi-platform campaign to run during 2020.
Sharon Douglas, Hearst UK chief brand officer (lifestyle), said: “We are super-excited about our £250k Destination Hearst competition.
“Many forward-thinking travel brands are already partnering with us and rebooking as they are seeing new customers coming through that they are not reaching through newspapers.”
She added: “Working with Travel Weekly on the Globe Travel Awards has a hugely positive impact on our relationship with travel brands, and we wanted to show the industry that we are serious about travel. Putting £250,000 on the table shows we mean business. It’s not just talk.”
Mark McCafferty, head of partnerships at Hearst UK, added: “We’ve seen some amazing results from our travel partnerships and our diverse audience has a huge passion for travel. The £250k competition is testament to our high confidence of success for brands within this sector.”
Lucy Huxley, editor-in-chief at Travel Weekly Group, said: “We couldn’t hope for a more supportive partner for the UK’s flagship travel awards. The Globes recognises excellence across the travel industry, and the announcement of the winner of this incredible prize will be a true high point of another amazing night.”
Find out more about the £250k Destination Hearst competition here.
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