Footprint Travel has ditched traditional window displays for hand-painted artwork by a local illustrator to stand out on the high street.

Ex-homeworker Mia Walmsley opened her first shop in Prestwich, Manchester, in May and asked Myro Coates, the artist behind The 22 Bees Project, which raised money for the Manchester Arena bombing fund, to make her shop look different to a conventional agency.

Each month, the agency, part of the Global Travel Group, has a destination theme, such as South Africa (pictured), with key features of the region painted on the window.

Walmsley said: “I wanted something that stood out and was like a postcard for the destination.

“It’s made people stop and look, and they look forward to what we’re going to do the next month.”

She said the shop was already reaping the benefits with a hike in sales for destinations featured. Walmsley also aims to run monthly themed events with suppliers.