Shearings Holidays has 44 holidays in its first standalone Italy brochure, featuring many of the escorted tour operator’s popular Italian itineraries.
Jane Atkins, managing director, said: “We have seen steady growth in 2018 and 2019 for our Italy programme which has led us to consolidate our offering into one, rackable brochure.
“Italy is our biggest European destination both in terms of product offering and sales and it seems to be Brexit-resilient with demand increasing year on year.
“This standalone brochure enables us to reinforce our specialist status and make us the ‘go to’ tour operator for agents when it comes to Italian touring holidays.”
New for 2020 is a 13-day tour called In the Footsteps of the Godfather, which visits Sicily and locations where The Godfather was filmed.
It costs from £1,264, which includes coach travel, 12 nights’ half-board accommodation and five excursions.
The brochure has seven themed sections, such as Lakes & Mountains and Festive Breaks, and the agent toolkit www.shearings.com/toolkit has an Italy section with new posters, social posts and window cards.
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