Norwegian Cruise Line aims to eliminate single use plastic bottles across its fleet by the turn of the year as part of a bid to become more sustainable.

The line is collaborating with JUST Goods – founded by US rapper, songwriter, actor and activist Jaden Smith – to replace plastic bottles with plant-based refillable and recyclable cartons.

The initiative, led by new ship Norwegian Encore, will see more than six million single-use plastic bottles replaced every year.

The January 1 pledge follows the line stopping single use plastic straws of across its 16-ship fleet and private destinations last year

NCL president and CEO Andy Stuart said: “It is imperative that we take meaningful steps to preserve our oceans and the destinations we visit.

“This latest effort – the elimination of single-use plastic bottles across our fleet – is just the latest environmentally responsible action we are taking to reduce our footprint and encourage others to protect our natural resources.

“While we are aware that this is just the beginning of what we and others need to do to be good stewards of our environment, we are committed to our ‘Sail & Sustain’ initiatives and will continue to innovate for the overall benefit of the planet and its future.”

JUST Goods, CEO Ira Laufer added:“It’s critical that businesses take a leading role in efforts to lighten the impact we have on our planet.

“We created JUST to do just that – to be a better option in a category that has created a lot of the damage and continues to do so.

“We’re deeply appreciative of Norwegian’s commitment that’s so similar to ours – the company is pushing the boundaries of what’s always been done because it knows we all need to do better.”