G Adventures has appointed Tom Bell as director of sales for the UK and Ireland.

He will join G Adventures on October 21 to oversee the operator’s on-the-road sales team of 10 global purpose specialists. He replaces Rachel Coffey who left earlier this year, and will be supported by national sales manager, Stu Darnley.

Bell will join from Hotelbeds Group, where he was regional manager for UK and Ireland at Bedsonline.

He worked for Midlands Co-Op Travel for seven years where he oversaw the call centre and led the account management for 174 shops.

Managing director Brian Young said: “Tom comes to G Adventures with unique experience, offering a fresh new approach to leadership and development, both for our sales team and also our agency partnerships. His time at Midlands Co-Op Travel brings valuable insights and knowledge which can be applied as we drive grow among our independent agency partnerships.”

Bell added: “I’m absolutely delighted to be joining G Adventures and to become part of their amazing team. It’s an exciting time for the business and I look forward to helping them change more people’s lives through travel.

“I’d like to thank everyone at the Hotelbeds Group for their support over the last eight years and I wish them a very successful future.”