An innovative travel agent has called for the cruise-selling trade to throw its support behind Clia’s Cruise Month.

Kate Holroyd, who co-runs Blackburn-based agency Strawberry Holidays, has launched a string of initiatives to promote cruise during the month.

Clia has several different focuses during September to highlight the options available on a cruise holiday.

Clia is encouraging agents to create their own cruise events to keep in touch with existing clients and entice first-time customers.

Holroyd said: “Everyone should be getting involved in Clia Cruise Month – there is no excuse. September can be a quiet month for some, so let’s make it the new peaks.”


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One of Holroyd’s initiatives to promote cruise is getting customers to post a ‘sailfie’ – or a selfie taken on a cruise – to win a night away for two worth up to £200.

Holroyd is focusing on different aspects of cruise each day by doing a Facebook Live for her customers before posting the footage on her YouTube channel – Strawberry Holidays.

“There are 30 days in the month and each Facebook Live focuses on cruise,” she said. “So far, I have done Facebook Lives on what Clia Cruise Month is, what Clia is and our first family cruise among other things.

“I have done it as a personal challenge to add some depth to my marketing.”

How are you supporting Clia’s Cruise Month? Travel Weekly wants to hear what you’re doing to promote cruise this month. Email: harry.kemble@travelweekly.co.uk