Luxury group tour operator Avventura Travels has launched to the trade with price parity for agents and plans to launch a tailormade service this year.

Avventura Travels was set up by Richard Hadfield who has more than twenty years’ industry experience, including senior roles at Abercrombie & Kent and Thomas Cook.

It offers luxury group tours to Costa Rica, Colombia, Southern Africa, Vietnam and Cambodia, and Madagascar.

Tours are designed to combine high quality experiences with free time for guests to explore.

“We want clients to be able to have those once-in-a-lifetime experiences without feeling that their travels are a route march from one photo opportunity to another,” said Hadfield. “We’re committed to the best guide quality and expertise delivering true insider knowledge.”

Experiences include conducting experiments with a volcanologist in Arenal, Costa Rica.

Avventura also promises sustainable tours, using partners who pledge to reinvest in the environment and local community.