Abta’s new chairman Alistair Rowland is joining Team Abta to take on the 100km Thames Path Challenge in support of Abta LifeLine.

Rowland, chief retail officer for specialist business at Midcounties Co-operative, joins John de Vial, Abta’s director of financial protection and financial services, for the walk from Putney to Henley along the River Thames this Saturday, September 7. It is expected to take around 24 hours.

They hope to raise £2,000 for Abta LifeLine. As Travel Weekly went to press they had raised just over half their target.

It is the first time Rowland has taken part in a walk of this length or an “ultra” endurance event.

Rowland said: “I believe this is a really tough event, and certainly in the training, you know when you have covered 40km.

“The last 50km in the dark, when you are tired and should be sleeping will be the real challenge.

“That said, we are doing it for Abta LifeLine, a brilliant charity that John and I support, so we will be happy to nurse the blisters to raise the funds.”

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