Turkish firm Side Crown Hotels as clinched a global distribution deal with bedbank Hotelbeds.
The agreement will provide Hotelbeds with exclusive access to the group’s portfolio of more than 1,440 rooms and 3,200 beds across four hotels in Antalya, Turkey.
It will enable the all-inclusive hotel company to widen its reach to 140 source markets worldwide.
Side Crown Hotels, who already has wide brand recognition and distribution in Germany.
Hotelbeds Turkey regional manager Arzu Harley said: “Today’s news reflects our long-term commitment to Turkey, and demonstrates the confidence that Side Crown Hotels places in our business-to-business bedbank to access non-domestic bookings and incremental reservations from high-value guests that book via channels such as travel agents, tour operators, airlines and points redemption schemes – all of whom on average book further in advance, pay more, cancel less, stay longer, spend more in-destination, and come back more often.”
Side Crown Hotels marketing director Mustafa Curaadded: “We still have ambitious plans to grow further and extend our reach to more international markets, and Hotelbeds is the right partner to do so.
“Today’s news forms part of a strategic plan and we look forward to working with Hotelbeds as we not only grow overall bookings together, but more importantly grow high-value bookings from guests that are more profitable.”
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