Sustainability and wellness will be key focuses for Clia throughout September as part of the trade association’s annual Cruise Month campaign.

To find out what cruise lines are doing to support the campaign, agents can access a dedicated toolkit on the Clia website – cruiseexperts.org – from August 26.

The toolkit has exclusive cruise line deals, promotions, social media graphics, ocean and river guides and a sustainability fact sheet.

Clia is also encouraging agents to create their own cruise events to keep in touch with existing clients and entice first-time customers.

During Cruise Month, there will be a weekly social media campaign where agents can learn the latest about sustainability, wellness and engage with cruise lines with a chance to win prizes.


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Andy Harmer, Clia UK & Ireland director, said: “Cruise Month unites the UK and Irish cruise industry, bringing together cruise lines, travel agents, media and Clia, through an integrated campaign to promote positive messaging about why to choose a cruise holiday and the benefits of doing so.

“Sustainability and wellness were chosen as the key themes for Cruise Month this year as both are increasingly important factors to consumers who want to make responsible holiday choices.

“Furthermore, there is a significant amount of innovation from cruise lines in both wellness and sustainability, placing the cruise industry as thought leaders in these areas.

“Getting actively involved in Cruise Month can help agents to increase cruise sales, visibility of your business and get Britain talking about cruise.”

It comes after Clia signed an agreement with Dubrovnik to protect the Croatian city’s cultural heritage through responsible tourism.

Clia travel agents can download the agent toolkit on cruiseexperts.org