On the Beach has signalled firm European growth plans by creating a new corporate development director role.

Adam Hansen is joining after 12 years at independent financial advisory giant Rothschild & Co, where he was global advisory director.

Hansen, who takes up the position on August 19, brings extensive experience within financial advisory, focusing on mergers and acquisitions, particularly within the travel and retail space, and typically in the UK and Europe.

He will focus on identifying strategic opportunities for the continued growth of the business – including deal origination, completion and integration – and helping to realise its vision of becoming Europe’s leading online beach holiday retailer, the company said.

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On the Beach CEO Simon Cooper said: “We are delighted to welcome Adam to the business as director of corporate development.

“His extensive experience – especially within M&A advisory – will be invaluable in identifying and realising strategic opportunities to further On the Beach’s growth and expansion.”

Hansen added: “I very much look forward to joining On the Beach and working with Simon and the team to help grow this agile and exciting business even further.”