Multi-brand luxury travel group EFR Travel Group has recruited Iain Raeper as senior product and commercial manager for its leisure division.   

He moves from his previous role as product and commercial manager at If Only where he had been since 2015.

Raeper will oversee all product and contracting for brands including Luxury Worldwide Collection, Luxury Worldwide Collection Cruise and Elegant Golf Resorts. 

 EFR Travel CEO Edward Rom said: “We have ambitious plans for the growth of our brands, developing our position as a major player in luxury travel in the UK.

“Key to this is ensuring that we offer our clients the very best choices to meet their tailor-made travel requirements so innovative product development and expert knowledge is vital.

“Iain has impressive knowledge and experience of both luxury tour operating and the travel industry in general, and with the combination of product, commercial and aviation expertise he brings to the table, we think he is perfect person to help drive our growth.”

Raeper added: ‘I’ve worked in travel for over 23 years, having been bitten by the travel bug at a young age, and I’m passionate about being able to create the very best experiences in luxury travel for clients.

“Keeping abreast of developments in the world of luxury travel is at the heart of this – whether this is knowing about the best new hotels and resorts, the hottest new destinations or incredible experiences.

“I look forward to enhancing the brands still further through my knowledge, contacts and expertise.”