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Specialist Leisure Group seeks UK hotel partners

Shearings Holidays’ parent Specialist Leisure Group aims to increase its hotel portfolio in the UK by agreeing management contracts with independent hotels.

The group already operates 44 hotels and says it can help hoteliers to improve their performance “through SLG’s experience and expertise”.

Richard Calvert (pictured), Specialist Leisure Group chief executive, said: “We are a vertically integrated leisure company carrying over one million customers a year though our multiple distribution channels, transportation options and three distinct hotel brands.

“Our hotels achieve enviable high occupancies year-round. This is done by us leveraging our own tour operator brands while also working with third-party distribution partners to drive incredible levels of repeat customers through coach, self -drive, rail and air holidays.

“We can significantly add value to independent hotels through our expertise in operating hotels, our group buying power, increasing occupancy year-round and ultimately driving a better bottom line.

“Our hotel brands of Bay Hotels, Coast & Country Hotels and Country Living Hotels are located throughout the UK from Inverness to St Ives and cover a wide demographic of customers such as over-55s, families and international visitors seeking city, seaside and countryside experiences.”

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