A new brand called Live Cuba is being launched to the trade by the former Cuba Holidays sales boss, Alan Meadows.

Live Cuba is the trade brand of Live Holidays, a specialist operator to Cuba for more than 16 years with teams in both the UK and Cuba.

On the brand’s newly formed Facebook page, Meadows said: “Commercial negotiations are underway, our new brochure will be going to print shortly, and I look forward to working with you all again in the future.”

Meadows formerly worked for Cuba Holidays, part of The Holiday Place which ceased trading at the end of May.

It was owned by direct-sell operator The Holiday Place, which had been selling holidays to Cuba for 30 years.

Agents expressed sadness and their support to former Cuba Holidays staff and customers booked to travel and currently on holiday with the brand.