Princess Cruises UK paid tribute to travel agents after yesterday (June 12) became its largest ever booking day.

The record was achieved during the line’s most recent £1 deposit day.

The offer – which allowed guests to secure a holiday on any Princess cruise departing on or after January 1, 2020 – was held for the third year running.

Bookings were up by more than 40% year-on-year.

Tony Roberts (pictured), vice-president of Princess Cruises UK and Europe, said: “We want to thank all of our agent partners for the fantastic support they gave us on £1 deposit day.

“To receive such strong backing from across the trade was greatly appreciated by the team and me.

“I’m sure the spike in Princess bookings many agents experienced will have made all their hard work worthwhile.

“It’s clear the offer has now become a real feature in the travel agent calendar and we’re thrilled by its success.

“£1 deposit day perfectly exemplifies the pledges we made in our recently-launched ‘travel agent promise’, which states we will be easy to do business with, reward our partners and ensure we provide agents with all the brand knowledge they need to sell Princess Cruises.”

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