Cosmos is sending agents updated sales toolkits and marketing material with the brand’s new look and ‘Adventure is knocking’ tagline.

The redesign by the escorted tour operator’s parent, Globus, coincides with the launch of the 2020 North America brochure.

Claire Hazle, Cosmos marketing director, said: “We’re celebrating the unparalleled and attainable access to the world’s greatest ‘wow’ moments that travellers can experience on a Cosmos escorted tour.

“The reason we travel is to discover new sights, experiences and sensations.

“On a Cosmos tour, we make possible those ‘I never thought I would’ moments by making travel easy and attainable.

“The idea that ‘adventure is knocking’ captures the excitement and possibilities that travel brings.”

Janet Parton, sales director, added: “Our travel agent partners tell us that escorted touring holidays are more relevant and appealing today than they ever have been.

“Cosmos tours offer an ideal travel style for customers who want to experience the best a destination has to offer, but with the flexibility of independent exploration thrown in.”

More: Rebranded Cosmos adds three North America tours

Comment: Reinvention is the key for all successful businesses

Cosmos launches its first UK tours