Jet2holidays is to sponsor the fifth series of Love Island which starts on ITV2 tonight – with independent agents set to benefit.

The operator has developed bespoke marketing initiatives, such as branded posters, social media collateral and branded merchandise, to help agents increase awareness and boost sales to Majorca. 

Agents who make the most Jet2holidays bookings during the series will be entered into a prize draw to win a pair of tickets to the Love Island live final, alongside a fam trip for two people to Majorca.

A range of branded merchandise is also available through the prize draw.

The company aims to target millennials and young adults on the back of its involvement with the reality show through competitions, TV and digital advertising, social media and a dedicated microsite hosting exclusive content.

Viewers will also have nine chances to win a pair of tickets to the Love Island final and a holiday for two people to Majorca, through a range of competitions throughout the series.

An in-show competition will enable one person to win a seven-night holiday for six people staying at Sol Wave House All Suites in Magalluf, plus £40,000 spending money.

The winners and finalists will return to the UK on Jet2.

Steve Heapy, CEO of Jet2.com and Jet2holidays said: “Our brand partnership with Love Island surpassed all our expectations last summer, so we are delighted to be the official travel partner of the show once again.

“Love Island is one of the most popular and talked about shows of the summer, meaning we can enjoy fantastic engagement with a key audience whilst showcasing the range of award-winning holidays that we have on offer for young people.

“This year, we are putting independent travel agents right at the heart of the partnership too, demonstrating once again how committed we are to working with them to help grow their businesses.”

ITV brand partnerships and content director Claire Heys added: “We loved coupling up with Jet2holidays last year and I’m delighted that the brand is continuing to build on that partnership by returning as the official travel partner for the new series of Love Island.”

Last year’s series had ITV2’s highest ever ratings.