Kuoni’s new 2019-2020 India programme features a redesigned magazine-style brochure with tips from TV presenter Anita Rani.
A regular ambassador for Kuoni, Rani will also feature in Kuoni marketing activity, such as customer events and online travel pieces.
The operator has also invested in staff training, with a mega-educational earlier this month in India for 19 of Kuoni’s Personal Travel Experts (pictured).
The Discover India brochure aims to inspire first-time visitors as well as those who have already visited the popular ‘Golden Triangle’ and now want to visit less well-known regions.
Themes highlighted in the brochure include Ayurveda healing and health in Kerala; safari camps and lodges; and classic Rajasthan.
Claire Ross, head of specialist product at Kuoni, added: “We see a clear opportunity to grow sales to India and this is a significant move.
“The launch is a completely new approach to how we position India: we’re telling the stories of the destinations combined with suggested itineraries and experiences which can be tailor-made for customers.”
The India collection also has a strong sustainable theme, with many hotels selected for their low-impact activities and micro-excursions which explore the local area by bike or on foot.
Ross added: “The aim is to look beyond the well-trodden tourist trails, to address the topic of ‘overtourism’.”
In Kerala, it features eco-conscious CGH Earth Experience Hotels, such as Spice Village in Thekkady, which produces solar energy and its own drinking water, and avoids single-use plastic.
India is eighth on Kuoni’s best-selling destination list, having risen two places since last year.
Year-on-year sales are 9% ahead so far in 2019, and are up by 172% in the past four weeks.
Seven nights on the suggested Classic Golden Triangle itinerary including flights, accommodation and guided sightseeing will cost from £1,865 per person.
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