Almost three quarters of UK travellers do not believe Airbnb provides better value for money compared to traditional hotels, new research claims.

Just 3% of people think Airbnb accommodation to be cleaner than hotels. Fewer than a quarter (23%) expect Airbnbs and hotels to offer the same level of cleanliness.

A quarter of travellers (24%) feel an Airbnb will provide them with a genuine experience of a city or country compared to staying at a hotel.

But only 9% believe that Airbnbs offer better locations compared to 62% who would favour a traditional hotel stay.

However, when asked which type of accommodation they would prefer for a rural holiday, 41% would opt for a B&B or Airbnb.

The poll commissioned by personal finance website found that Airbnb was most popular for trips for four or more people but least popular for business travel.