Landal GreenParks is to double the number of UK parks it has to 10 by the end of 2020 as it claims to be the UK’s fastest growing lodge holiday business.
The company – which currently has five parks in the UK – has reported growth of more than 200% in bookings, revenue and capacity in the last two years.
This year the UK business, which has a total of 88 park locations across Europe, has enjoyed a 23% increase in bookings year on year and a record Easter.
Paul Hardingham, managing director, Landal GreenParks UK, said: “When we brought the concept to the UK we were confident it would appeal to British holidaymakers, as there wasn’t anything offering the same experience, but we’ve been astounded by the popularity of the five locations and we know we are currently outperforming a very competitive lodge and holiday park marketplace.”
He said demand had been strong not just from the domestic market but also from other markets coming to the UK, particularly at its Scottish park. Bookings from overseas are up 33%.
Hardingham revealed the plans to reach ten resorts in the UK by the end of next year. The first two parks were launched in the UK in 2017.
He said: “The next stage for us is to add more resorts within the UK to build on our successes, and we have new location launches planned for this year and more in the pipeline for 2020.”
Henrik Kjellberg, group chief executive of parent company Awaze, added: “The development of Landal GreenParks in the UK has been identified as a key area of growth for the group. The brand has been a real success in mainland Europe, and we are confident that by working in partnership with investors and park owners we can achieve the same level of growth in the UK marketplace.”
Landal GreenParks UK has resorts in Cornwall, Peak District, Northumberland and Scotland, and offers on-park facilities and luxury accommodation with a strong outdoor focus to encourage guests get closer to nature.
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