Sonia Lollia has been recruited by WebBeds as account development manager for London and the south.

She joins from Frosch Travel, having previously held roles at Hotels & More and Carlson Wagonlit.

Lollia will focus on promoting the Totalstay.com, Sunhotels and Destinations of the World brands to retail travel agencies.

WebBeds UK head of retail Peter Davies said: “We are delighted to welcome Sonia to the team. Her extensive knowledge across a number of different positions and sectors within the travel industry is invaluable in understanding the needs and requirements of our travel agent partners.

“This experience coupled with her drive and ambition means that we will be able to deliver our clients with the exceptional service and support they seek when choosing a reliable and knowledgeable hotel partner.”

Lollia added “I’m thrilled to be joining the fastest-growing business in our sector. It feels like a great time to be here with lots of new product and technology.

“I’m really looking forward to getting out on the road and showcasing our brands to our growing distribution network of fantastic travel agents.”

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