Audley Travel has appointed former Tui Travel digital marketing boss Daniel Robb as chief marketing officer.

The operator has also announced Chris Bayley as chief technology officer, replacing Richard Whitehouse, who left earlier this year.

Both Robb and Whitehouse previously worked with Audley chief executive Nick Longman at Tui Travel. They will now both report into Longman and sit on the board.

Robb, who starts this week, replaces director of digital and marketing Loic Robertson, who leaves the upmarket tour operator this month after 14 years. His remit includes all digital and offline marketing as well as overseeing the overall sales activity and brand strategy.

Robb said: “I’m delighted to join the team at Audley Travel. It’s an exciting time for the business with new launches planned and a great portfolio of product to promote. I’m looking forward to taking on and further developing the marketing strategy for Audley’s tailormade offering.”

Robb worked most recently as chief marketing officer of Rentalcars.com, and previously worked for Google and Teletext Holidays.

Bayley will be responsible for all areas of technology as well as business transformation. He previously worked for Cable and Wireless, Tui Travel, Campbell Soup Company and most recently Smith & Nephew.

Chris Bayley said: “It is fantastic to be back in travel after two years out of the sector. I’m looking forward to the challenges and opportunities that working with Audley Travel as it continues to grow its business will bring.”

Former Tui UK & Ireland managing director Longman started at Audley last September and was appointed chief executive at the start of this year.

Longman said: “I am delighted to welcome Chris and Daniel to the team at Audley. I have had the pleasure of working with both of them in the past and know they bring a breadth of expertise with them.

“It is an exciting time at Audley, as we continue to grow and transform our business. Chris and Daniel will play an integral role in that going forward.”

The tour operator, which is offering Italy for the first time this year and recently announced cruise as a key focus for this year, is mainly direct-sell.  When Longman was appointed, he pledged to look at travel agents as a distribution channel.

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