A division of Hays Travel has clinched a sponsorship deal with Wrexham Football Club for the third season in succession.
The agreement covering the 2019-20 season came as the team played its final home game of the season in the Vanarama National League on Saturday.
The Welsh club is now hoping for promotion to the Football League through the play-offs starting next week.
Hays Travel North West, which has its head office in Wrexham and 36 branches across the region, is to continue to sponsor the club’s Mold Road stand at the Racecourse ground.
The sponsorship of the stand, already known as the Hays Travel stand, is the latest in a long line of support for the fan-owned club which has included a two-year shirt sponsorship.
The firm has donated about £150,000 to the football club over almost 20 years.
Hays Travel North West is also the official travel partner of the club, offering discounts to season ticket holders and Wrexham Supporters Trust members.
The agency is on course to open its 50th branch by the end of 2020 as it continues with major expansion plans. New branches have opened in Didsbury, Rochdale, Runcorn, Ashton-under-Lyne and Macclesfield in the past five months.
Managing director Don Bircham said: “We are with the town on willing the club to make it back to the Football League which would be so richly deserved.
“For the club to keep sight of their goals, they need local businesses like ours to keep investing and so we are delighted to be extending our sponsorship for another season.
“We are proud of our long-held support of Wrexham Football Club which we know is so important to the community.
“Our head office is in the heart of the town and we are always keen to make sure we are doing our bit to give back to the community which has always supported us.
“It’s going to be an exciting time now as we all get behind the players to make that final step back over the line into the Football League and we wish them all the best for achieving it.”
Geoff Scott, commercial manager at Wrexham AFC, added: “We are a fans owned community club so to have Don Bircham and Hays Travel extending the partnership is fantastic news.
“Don and his company are long-term sponsors, he’s a former chief executive of the club, a good friend to me and a friend to Wrexham football club and we are very grateful for the ongoing support.
“A lot of our money comes from our loyal fans but we do need commercial deals to keep things going and if we can land them with local companies such as Hays Travel, then all the better because it is what the club is all about – having this terrific support from the community.”