Royal Caribbean International is targeting the 13 million Britons who take a ‘staycation’ in its latest promotion to sell ex-UK sailings.

The cruise line’s Upgrade Your Staycation campaign includes an incentive for Club Royal agents to earn triple rewards on every 2019 ex-UK booking made this month.

The wider campaign is running across radio stations including LBC Network and Heart Network and social media until May 31.

Starting next month, Independence of the Seas and Explorer of the Seas will both sail ex-Southampton itineraries until November.

Bouldin said: “There are 13 million people who take a staycation that fit perfectly with the profile of our guests.

“A cruise from Southampton offers an upgraded staycation – instead of driving to a self-catering apartment or hotel, you can drive to Southampton and step straight onboard one of our incredible ships before waking up in the sunny Med the next day.”

Bouldin said radio worked “more effectively” for the cruise line.

“Outdoor media is great for building our brand, while radio has shown a real impact on sales,” he added.

Around 10,000 agents will also receive a book Upgrade Your Staycation by author and blogger Katie Kirby,  about the realities of holidaying with children.

Kirby is best known for her parenting blog Hurrah for Gin.