River cruise line AmaWaterways has appointed Sarah Thomson as its UK marketing manager.

Thomson joins from Virgin Atlantic where she has spent the last five years as a customer relationship management executive and a B2B and trade marketing executive.

Before Virgin Atlantic she worked at Formula One team McLaren in the digital marketing and e-commerce team, driving fan engagement through the fan club website and merchandise eStore.

She will report into Jamie Loizou, the line’s sales, marketing and digital director, with the remit of increasing brand and product awareness among travel agents.

Loizou said: “We are delighted to have Sarah in the team and have no doubt she will be a great asset.

“With her expertise we can offer even more support to our partners through cooperative marketing and help ensure AmaWaterways is front of mind through innovative brand marketing across a variety of channels.

“Her appointment comes during an exciting year, with three new ships set to launch this summer, including the revolutionary AmaMagna.”