Trafalgar is marking Earth Month during April with a series of guides for travel agents, to help them learn about sustainable tourism and responsible travel.
The touring specialist will be running themed weeks leading up to Earth Day on April 22, when it will launch an Advisor’s Guide to Making a Difference on Earth Day.
Gavin Tollman (pictured), Trafalgar chief executive, said: “The creation of Earth Day in 1970 marked a shift in the global mentality from consumption to conservation.
“Now, almost five decades later, it’s more apparent than ever that to save the planet, urgent changes are needed.
“We are always looking for ways to arm our agent partners with the tools to practise and promote responsible travel.”
The week commencing April 8 is Meaningful Travel Week and Trafalgar has launched tips and a video from Craig Kielburger – co-founder of charity ME to WE – exploring ways in which agents and their clients can make a difference when they travel.
The week commencing April 15 will be Earth Wellbeing Week, with Matt Hill creator of One Tree Planted talking about care for the planet, “one tree at a time”.
The week commencing April 22 will be Ocean Wellbeing Week and the final week, commencing April 29, will be Mindful Travel Week, with ideas about how the trade can become “ambassadors of mindful travel”.
The campaign reflects the established JoinTrafalgar programme, which helps the communities visited by the operator, and aims to preserve wildlife and the environment.
The Advisor’s Guide to Making a Difference and the JoinTrafalgar weekly sustainability content will be emailed to travel agents and will be available online at trafalgar.com/agents.
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