Cox & Kings is inviting homeworkers to join the upmarket operator at a series of afternoon tea training events across the UK.

The five events will run from April 30 to July 9, in Reading, Cheltenham, London, Nottingham and Aberdeen. Agents can register at coxandkingsagents.com/events.

Greg Thurston (pictured), head of agency sales, said: “We have always had a lot of success with homeworkers, especially Travel Counsellors, but there has been a big influx of homeworkers across the UK working for different agencies.

“It is very difficult to contact them so we wanted the opportunity to meeting them in an informal setting, with afternoon tea, so we can introduce some training and treat them to tea and cake.”

The operator is also able to run more events for agents as it expanded its agency sales team last summer, recruiting Laura Dawson in the north and Sarah Turner in the south.

“It has been a big change for us, as it used to be just me and one other,” said Thurston.

“Now more of us are able to get out and about and cover the north better – Scotland, Northern Ireland and the north of England.

“Homeworkers are really good for us because of the nature of what they sell and the way they interact with their clients, taking them through detailed itineraries – they are well suited to our sort of travel.”

The operator has also launched a range of marketing materials to help travel agents sell tours.

They include regional offers on window posters, social media ads and videos.

“There is a lot of demand from homeworkers for social media advertisements but we are still seeing strong demand for physical posters too, and point-of-sale material – and we are definitely seeing more agents selling touring and adventure holidays,” added Thurston.

Pictured from left: Sarah Turner, regional sales manager – south; Greg Thurston; and Laura Dawson regional sales manager – north, Scotland and Northern Ireland.

• Cox & Kings is also urging agents to enter its competition to find the ‘Ultimate Traveller’, with the prize of a nine-night luxury tour of Oman up for grabs.

More: Cox & Kings offers Oman filming trip as prize