Kuoni has revealed plans for a standalone family brochure and a dedicated Israel programme.
The tour operator aims to release the family brochure in the coming months. It will feature Kuoni’s most popular family destinations and include information tailored to their needs.
Wendy Kenneally, director of commercial and operations, said: “We will look at what is important to families, for example, the timing for flight stopovers and the configuration of hotel rooms. The proposition for families is growing as people have grown up with Kuoni as a brand.”
The brochure for Israel, which is new this year, is due out before September.
It will include a broad range of products, from escorted tours to beach breaks. The move coincides with Virgin Atlantic’s decision to launch flights from Heathrow to Tel Aviv (pictured) in September.