Abta’s charity is asking agents and operators to ‘Go Troppo for LifeLine’ and join its annual Big Charity Day on May 3.
This year’s fundraising day has a tropical theme, and staff are encouraged to wear a tropical shirt to work and donate £1 to Lifeline.
Trudie Clements, Abta LifeLine director, said: “If all Abta members’ staff get involved and support us, we can raise a great deal.
“It would make a significant difference to the people in our travel community that really need it – we care about people in travel who care about travel.”
Established in 1988, the charity supports travel industry staff, and has helped more than 800 families, with grants totalling more than £1 million.
Clements said agents can get involved in many ways on May 3, with ideas such as a tropical bake sale; a hula-hooping competition; or a class making mocktails or cocktails.
She urges those taking part to share their plans and pictures on social media, using the tags @ABTAlifeline and #BigCharityDay.
Last year’s Big Charity Day raised about £4,000 but Clements said there is potential in the industry to raise much more.
The money raised will help travel colleagues in need, buying essential items such as white goods, or helping with household bills and repairs.
The charity can also support those coping with bereavements, redundancy or relationship breakdowns, as well as physical and mental health needs.
Clements said the charity holds other fundraising events across the UK throughout the year, including a regatta in Portsmouth in partnership with the Family Holiday Association (July 11).
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