As the cruise industry continues to ride the crest of a wave, it seems there is scarcely time to reflect on the latest addition to the sector before the next unveiling or inaugural is upon us.

But even within a sector that continues to push boundaries and increase the wow factor, MSC Cruises deserves an enormous amount of credit for the spectacular launch of MSC Bellissima last weekend.

Having been asked to officially open the children’s facilities on board, I was honoured to play a part in an event that had travel agents so firmly at its heart.

And like many others, I was incredibly impressed by the way the line handled the adverse weather conditions that beset the launch, acting quickly to ensure festivities could continue in a safe and enjoyable environment (page 5).

Another company hoping decisive action will translate to positive results is Thomas Cook, which has taken the bold move of appointing ex-Tui chief financial officer Will Waggott with a particular brief to address shortcomings in its UK operation.

There will undoubtedly be some tough discussions and decisions ahead, but if one of travel’s oldest and bestknown businesses can overcome the challenges it currently faces then the effect on the public perception of the wider industry will surely be a positive one.

On a final note, thank you to everyone who reacted so positively to our move to 100% compostable packaging last week. The response, when we announced it at January’s Globe Travel Awards, was fantastic, and it’s really encouraging to see operators considering similar moves for their own distribution.

Comment from Travel Weekly March 7 edition