The Latin American Travel Association’s travel trade show, Experience Latin America, will be at a new venue this summer: Chelsea FC’s stadium in Fulham.

Taking place from June 10-13, the sixth edition of the event is being organised by Jacobs Media Group – the parent company of Travel Weekly.

The move to Chelsea’s Stamford Bridge stadium is part of the association’s new strategy to expand Experience Latin America (ELA) and work more closely with the travel trade.

Colin Stewart, chairman of the Latin American Travel Association (Lata), said: “We are excited to present our new strategy and objectives for ELA and are delighted to be working with Jacobs Media Group for the sixth edition of this prestigious show.

“The move to Chelsea FC will provide a new and alternative experience for exhibitors, buyers and media, and will allow Lata to continue to expand and grow the show.”

As part of the new strategy to work closer with agents, an exclusive travel trade day will be integrated into the event programme.

This will see travel agents take part in dedicated activities which will provide training about Latin America and networking opportunities.

The show will also outline key statistics and trends in the region.

Previously held at the CCT Venues in Canary Wharf, ELA offers the Latin American travel community the opportunity to present products to the UK and European tourism industry during meetings, seminars and networking events.

The event is expected to attract 140 exhibitors and more than 300 buyers from the UK and Europe.