Digital communications expert Darika Ahrens has joined the line-up of speakers at a Tourism Society event exploring the roles of PRs, influencers and the travel trade.

Aimed at travel operators, agents, PRs, bloggers and vloggers, the event will look at ways the trade and influencers can work with each other.

Ahrens is digital director at MHP Communications, a communications consultancy, and she has 14 years of experience in communications – specialising in digital for 12 of those.

At MHP, she oversees the digital earned media and influencer activity for Kimberly-Clark’s family and childcare brands including Huggies, Kleenex and Andrex.

She also looks after the social channels for Shaftesbury, which manages a property portfolio in London’s West End focused on restaurants, leisure and retail.

Her research and commentary on digital have been featured by the BBC, New York Times, Economist, Guardian and Independent.

The Tourism Society’s PR Network function will take place in London on February 25, and will be chaired by Alison Cryer, managing director of Representation Plus/First PR.

Other panellists will include travel blogger Macca Sherifi; Michael Ball, co-founder of Traverse Influencer Marketing & Events; and travel PR expert Fiona Anderson, director of GEC PR.