Silversea Cruises’ first TV advert has debuted on Sky.

The 30-second advert, which showcases destination footage from each of the seven continents the line visits, will run for two months.

It aired for the first time on the Sky AdSmart network on February 4.

Silversea has used Sky AdSmart to ensure the advert goes out to relevant audiences around the UK.

Sky AdSmart shows different adverts to different households watching the same programme which can be selected based on factors such as age, location and lifestyle.

Erin Johnson, marketing director of UK, Ireland, Middle East and Africa for Silversea, said: “Our new advert is a beautiful snapshot of what guests can expect on board one of our voyages.

“We sail to over 900 destinations worldwide and unlock those deeper travel experiences. We wanted to illustrate that to this audience.

“The advertisement will make you stop and consider how beautiful the world can actually be, and that Silversea could be the ones to take you there.”

tw5