One agent from UK and Ireland will earn a ‘wildcard’ place in February at a G Adventures’ global gathering this summer.

The agent who changes the most lives by booking individual travellers on G Adventures tours this month will earn a space at the Change Makers Summit.

A total of five wild cards will be given away globally.

Around 100 agents are due to attend the event at an undisclosed location on June 2-9, including 15 from the UK and Ireland.

Ten of these will earn their places by changing the most lives during a six-month campaign period which runs until the end of March. Another wildcard space will be available in March.

Three agents from UK and Ireland will be selected based on a ‘social submission’ entry, either written or video, that demonstrates how they’ve given back to others and/or their community. Entries are due by February 28 and can be submitted via G Adventures’ Sherpa booking tool.

The ‘Change Makers Challenge’ is G Adventures’ largest agent incentive and the first of its kind to not focus purely on sales.

It challenges agents to focus on changing people’s lives through travel, and invites them to rediscover their purpose – why they love selling travel.

Agents who earn their place will be given the opportunity to make connections with and learn from their counterparts across the globe.

The Change Makers Summit comprises a week-long trip where agents will see the impact responsible travel has on local communities, and includes destination highlights to help build their product knowledge.

G Adventures vice president David Green said: “Just as we do on all our trips, we want to bring agents from different parts of the world together, to connect with each other, with our team of Global Purpose Specialists, and with local people in the destination we are travelling to.

“Now, more than ever, our world deserves more change-making agents, and more global connection.

“G Adventures’ purpose as an organisation is to change lives through travel, and this incentive is designed to remind our valued partners that every G Adventures trip they sell has a positive impact on people, not just on profit.

“Back in 2013, we renamed our regional sales managers ‘Global Purpose Specialists’ in recognition of the work they do to help agents realise their purpose, and this incentive is an extension of that goal. We know purpose-driven employees are more engaged and passionate, so we want to remind agents why they love what they do.”