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Advantage reveals 40th anniversary conference theme

The Advantage Travel Partnership has announced the theme of its 2019 40th anniversary conference as ‘Vivolution’.

The word is a combination of the Spanish word Vivo, which means ‘alive’, and evolution – in a nod to the successes and challenges the travel industry faces every day.

This year’s conference takes place on May 17-20 in Sancti Petri, in Cadiz, Spain and will reflect on the evolution of the travel industry over the last four decades, and how its members and business partners can contribute in shaping the future of travel.

The event will feature networking and breakout sessions and delegates will hear from high-profile industry figures in a programme designed to inspire and educate members across a range of topics.

The conference will feature a revised programme of cross-sector sessions and formats, representing the key themes from Advantage’s four decades.

It will also see the return of the ‘dine-arounds’ hosted by different travel companies on the Saturday evening. Advantage’s 40th birthday will be celebrated at the welcome party and there will also be a gala dinner and the chance to explore the Andalusian region on organised excursions.

Conference sessions will be held at the four-star Valentin Santi Petri Hotel and Convention Centre, the largest event space in the Cadiz region. Delegates will stay in various four and five-star hotels on Sancti Petri’s beachfront.

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