Olympic Holidays is to pivot its focus from charter packages to tailor-made holidays as it aims to build a reputation as ‘The Island Specialist’.
The operator has added 10 Greek island-hopping itineraries to its offering for 2019.
It has also increased its range of upmarket hotels, adding four more properties to its range for this summer.
The company aims to be known as ‘The Global Island Specialist’ by 2022.
Clare Tobin, chief executive, said: “We are market leaders in this field with more than 50 years’ experience and we aim to be the first port of call when people think about booking an island holiday.”
“We will become the Google of island knowledge.”
The island-hopping itineraries can be tailor-made with a range of accommodation, ferries and inter-island flights rather than being picked off-the-shelf.
The upmarket properties have been added to Olympic’s Gold Collection and they include Ikos Aria, Kos, and Olea All Suite Hotel, Zante. Two are in Cyprus: the Amavi Hotel, Paphos, and Parklane, a Luxury Collection Resort & Spa, Limassol.
A seven-night holiday at the Amavi Hotel costs from £998 per person, based on two sharing, including flights, transfers and accommodation on a premium half-board basis.
The operator has also expanded its range for adults, couples and families.
Olympic offers agents £20 Love to Shop vouchers for island-hopping bookings, £10 vouchers for its Gold Collection and £5 for all other bookings.
The operator also plans to run a competition for agents to win a place on a fam trip which will feature a Gold Collection Greek island-hopping itinerary.
Tobin said: “We want to convert cruise clients to start island-hopping and to start building a new customer base, one that we can really ‘wow’ with our product.”
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