Twelve local guides are the face of a new South African Tourism promotional push.
The ‘Meet Your South Africa’ campaign showcases the wealth of travel experiences available for holidaymakers to suit all interests, budgets and ages.
The guides have been handpicked by the tourism board because of their friendliness, charisma and expertise in their fields to connect UK travellers with the people of South Africa.
They include a game ranger, an outdoor adventure guide, a marine biologist, a chef, a wine expert and local city guides.
They are featured in a new dedicated section of South African Tourism’s website, including images and video content.
Consumers can book individual tours with their favourite guides as well as multi-day packages tailor-made by tour operator partner, Travelbag.
The guides also star in an accompanying consumer-focused print brochure which highlights the best things to see and do in South Africa.
A trade-focused print brochure for agents and operators highlights the main selling points of the destination.
South African Tourism UK and Ireland hub head Tolene Van der Merwe said: “One of the things that people always remember after visiting our country are our friendly and welcoming South Africans.
“We are so proud to be able to share just a few of the country’s most talented and passionate guides for our ‘Meet Your South Africa’ campaign.
“These guides truly highlight the rich diversity of South Africa and our incredible array of once-in-a-lifetime experiences across the destination, from our awe-inspiring landscapes to our world-class wine and cuisine and our unforgettable wildlife encounters – both on land and sea.
“The new website serves to connect UK travellers with South Africans and allows them to meet the stars of the campaign and preview their associated tours before they book.
“We hope that our campaign will inspire travellers to book a trip to South Africa in 2019.”