A German booking platform for cruise shore excursions is expanding into the UK.

My Cruise Excursion offers trips independent from cruise lines with a focus on small groups at low prices.

The company plans to sell via agents as well as online and has started collaborations with several well-known but unnamed retail brands.

My Cruise Excursion has signed is first partners in the UK, who will benefit from “attractive” sales commissions, according to the firm.

The company was founded in 2016 by Florian Berthold, a former vice president at German line Aida Cruises.

UK country manager Richard Muggeridge said: ”With My Cruise Excursion, passengers will get the special service they desire and that better fits the high level of service they enjoy while on board.

“We follow the simple but special principle of creating amazing memories and serve our customers with an all-round carefree package and provide excursions to be remembered.”